Chime
I redesigned the app's onboarding screens, creating a library of cornerstone brand images and streamlining the user journey for a more intuitive and engaging experience. The goal was to ensure new users quickly grasp the app's key features and navigate it effectively.
UI.UX
Role:
Product design, Branding
Date:
Nov 2023
Designing a seamless onboarding experience
I conducted user research and usability testing to identify pain points in the existing onboarding process. Using these insights, I incorporated visual storytelling and concise messaging to highlight the app's unique value propositions. The redesigned flow included personalized onboarding paths based on user preferences, ensuring relevance and fostering immediate engagement. This approach not only improved user retention but also strengthened the overall brand perception by creating a welcoming and polished first impression.
